Clarissa Peterson
Website Production & Online Marketing
Washington, DC

Contact:

 web@clarissapeterson.com
LinkedIn Profile

Professional Summary

Versatile web strategist with six years progressive experience in web project management, online marketing, user experience design, and website production.

Skills

Online Marketing:

 Search engine optimization (SEO); web traffic analysis; Google Analytics; Google AdWords; social network marketing; email campaign strategy.

Project Management:

 Strategic planning; project requirements and documentation; quality assurance; P&L management; staff management and development.

Web Production:

 Standards-compliant XHTML and CSS; information architecture; content development (writing and editing); usability; accessibility (Section 508); E-commerce technology; syndication technology (RSS); HTML email design and production.

Software:

 Windows and Mac platforms; Adobe PhotoShop; Dreamweaver; Contribute; content management (CMS) tools including Interwoven TeamSite, Kintera Sphere, and Convio/GetActive; weblog (blog) platforms including WordPress and Movable Type; Adobe Acrobat; Microsoft Office (Word and Excel).

Experience

Online Communications Manager

 at the Leadership Conference on Civil Rights, Washington, DC. February 2008 to present. Developed and managed the online communications strategy for LCCR/EF, including a site design refresh and content reorganization.

Web Manager

 at First Book, Washington, DC. April 2006 to September 2007. Managed First Book's online presence of several websites, including an e-commerce site, a staff-written blog, an intranet for volunteers, and several corporate co-branded fundraising initiatives, as well as the organization's presence on social networking websites. Coordinated email communications to donors and supporters. Prepared materials for online cause marketing campaigns and coordinated viral marketing initiatives. Managed database of donors and supporters.

Web Editor

 at AARP, Washington, DC. August 2005 to April 2006. Reviewed and maintained intranet content pages to adhere to site-wide standards. Provided publishing support for internal clients. Developed and implemented ideas for improvements to site design and architecture.

XHTML Developer

 at the Library of Congress, Washington, DC. January to July 2005. Converted content to new site design using XHTML/CSS template system. Recreated existing pages to comply with web standards.

Assistant Treasurer

 for Nader for President, Washington, DC. January 2004 to December 2004. Advised staff and candidate on compliance with campaign finance regulations, compiled financial information, and prepared disclosure reports to the Federal Election Commission.

Project Manager

 at Fannie Mae, Washington, DC. August 2002 to December 2003. Worked with internal clients to design site structure and content. Migrated content to new CMS/portal system and trained/supported Interwoven TeamSite users. Created new intranet-wide metadata standards.

Freelance Web Designer

 February 2002 to present. Designed and developed small- and medium-scale websites. Clients included nonprofit organizations and independent art/media projects.

General Manager

 at Indoor Cafe, Lombard, Illinois. April 2001 to September 2001. Responsible for all day-to-day restaurant operations, including staffing, budgeting, vendor management, and inventory control.

Banquet Manager

 at the House of Blues Hotel, Chicago, Illinois. May 2000 to January 2001. Coordinated planning and execution of on-site events, including meetings, conferences, celebrity events, banquets, receptions, and weddings.

Office Administrator

 for Pappas Restaurants. Several locations in Texas and Illinois. October 1995 to March 2000. Performed daily accounting, cash-handling, and computer support functions.

Education

Bachelor of Arts

 in Political Science at the University of Houston. August 1993 to December 1996. Received four-year National Merit Scholarship. Member of the Honors College.

Graduate Coursework

 in International Peace and Conflict Resolution at American University School of International Service. January to May 2002. Received SIS Dean's Award Scholarship in Spring 2002.

Information Architecture

 course at Graduate School, USDA. January to March 2006.

Organizations

Updated June 2008